Rebranding to Netwise

As we head towards our 10th birthday this December, we’ve drastically changed the way we look, both to celebrate 10 years in business, and also to reimagine our brand for the next 10 years of doing what we love.

It’s fair to say that over the last 10 years, we’ve changed a lot. The earliest iteration of what would eventually become Netwise actually started life way back in 2005, in the loft of Matthew’s parents’ house, which had been converted to house a small collection of IBM tower servers. Over the next few years, this would lead into the beginnings of Netwise Hosting, which incorporated in 2009.

The early days, while always coloured with the build and ownership of private infrastructure, focused on almost entirely on enterprise dedicated servers, with a side-focus on small-scale per unit colocation for clients with their own hardware.

As the business quickly developed, and the move to building the company’s first private data centre came to the fore in 2011, Netwise would very rapidly move into the colocation space more completely.

Netwise is now a fully-featured turnkey colocation and connectivity specialist, operating from its flagship 11,000sq ft London Central data centre in Bermondsey – the second private facility built in-house by the Netwise team.


Our bold new look

Dropping the ‘hosting’ portion of our name is only the headline change here. Beyond this, the entire look and feel of our brand has been completely reimagined.

We’ve always been known for our signature orange, which we had front-and-centre for many years early on. This did then become more of an accent colour as we moved from London South to London Central, however it always formed a prominent part of our identity. Our longest-standing customers will likely remember our (extremely) orange data hall floor at the London South data centre!

The orange has now been muted slightly, and serves as the primary accent colour to our new headline shade, which is a purple-tinted grey.

This far better embodies the characteristics we’re known for, more now than ever before. These include quality, security, robustness and professionalism – with an injection of real personality, something our customers hold very dear to their relationships with us.

The design, both of the bold new corporate identity and exciting new website, comes courtesy of leading design studio Juice London. This process started many months ago, with plenty of on-site meetings here at the Netwise HQ to discuss the visual direction, delving deep into what Netwise is at its core, and how best to represent this publicly as we grow.

Juice also spent a huge amount of time completely rethinking the website, both for desktop and mobile users, with a deep-dive into UX and UI, giving users the cleanest possible experience when interacting with us online.

Visitors to the new site will also see that, as part of the new look, we’re now running almost exclusively with black and white photography (sometimes with a purple-grey overlay), which gives our facility a timeless robustness befitting of our current standing in the industry.

The new look is head and shoulders above our legacy design, and something that will serve us very well as we head into our second decade of doing what we enjoy most.


Let’s get technical

Let’s talk about the new website; a slightly deeper chat than normal, as we’re sure our more technical readers will appreciate the added information.

This was a ground-up rebuild, starting from scratch, using the Bootstrap (4) framework as a starting point, which gives the out-of-the-box responsive front-end goodness we needed for a speedy deployment. This, coupled with the comprehensive design plans we received from Juice London, allowed for the front-end to be built out very quickly.

The main front-end came together nicely across a two to three week period, running on the new domain which sat completely separate from the existing domain. This allowed us to quickly sketch out design adjustments and alterations for immediate testing, with our Git and auto-deployment working seamlessly in this test environment.

Once we had the front-end together, but lacking some of the more complex functionality required for the colocation calculator and status pages, we were able to bring our long-time collaborator and development wizard Josh, owner of software house Grizzlyware, in-house for a week of pre-deployment works.

Grizzlyware proved to be an invaluable partner in developing our new colocation calculator, which has again been built from the ground up, giving much improved functionality, accuracy, and intrinsic security.

For the final stages of development, we converted the site from a PHP-based, dynamic, server-side site to a completely flat, minified static site, built using Node.js / NPM and deployed in both staging and production versions. This has made the new site extremely fast to load, and relies less on server-side processing in delivering content to end users.

This also bolsters the security of our digital assets, given that the site is now built ahead of being pushed to production, without need for any intensive server-side processing ahead of content delivery.


Our future as Netwise

The future as Netwise looks as bright as ever, which matches our shiny new brand perfectly!

We’re entering into a period of rapid development and expansion; as we head into 2020, we’ll be firming up plans for our next major step, which will involve a second private, bespoke data centre.

To keep abreast of these developments as they happen, keep an eye on our new latest news section, which forms part of our new website.

Introducing: Workplace Recovery London

Workplace Recovery London

This month we soft-launched our new Workplace Recovery London brand.

WRL will provide direct focus to our fully-serviced disaster recovery suite, which offers organisations simple, subscription-based peace of mind through the instant availability of our work area recovery service.

Accessibility is the primary driver behind the WRL concept, giving SMEs access to high-quality workplace recovery services that were once the domain of only the very largest organisations.

The suite can cater for up to 40 users with complete turnkey availability, providing access to workstations, VOIP phones, printing and scanning, wifi and other on-site amenities.

Located inside our award-winning London Central data centre, the suite is in a prime location for quick and easy access from all corners of London, and ensures a healthy distance from the capital’s ‘at risk’ zones.

Disaster Recovery Suite

Being housed within a data centre has benefits that extend beyond direct access to the digital side of disaster recovery. It also provides a level of resilience not found in traditional office recovery centres. The Workplace Recovery London suite is backed by the facility generator systems, meaning it is immune from mains failures. The building is also serviced with super-resilient connectivity for always-on service availability.

Our DR suite makes fully-featured workplace recovery affordable for everyone, not only those with more demanding high-commit requirements. It also extends possibilities for smaller organisations to more comprehensively comply with ISO 22301 standards.

Prices start from just £20.00 per month per desk.

If you’d like to learn more about our DR suite, please visit the Workplace Recovery London website, or indeed our own website.

DADI partners with Netwise

This month we announced an exciting new partnership with DADI.

We are very proud to be DADI’s infrastructure partner, providing our full remit of mission-critical data centre services as their new blockchain-enabled decentralised cloud platform goes to market.

Our network will be powering the core backbone of the decentralised platform, with multi-site services providing an ultra-resilient framework for the new system.

Given the power usage associated with blockchain technology, DADI are also pleased to be working with an operator who take sustainability seriously. Our London Central data centre operates on 100% renewable energy.

“Netwise has been supporting the DADI network since the early days of prototyping and testing, so it is a logical evolution for them to formally lend their expertise as advisors during our next phase of development.”
Joseph Denne, founder and CEO of DADI

The collaboration will bring industry insight, consultation and support during the roll-out of the DADI network in 2018. It will also provide spare capacity for the network as it grows, ensuring performance at scale.

“We are very happy to be supporting DADI as they go to market with their innovative new decentralised cloud platform. As avid supporters of bleeding-edge technologies, we are very much looking forward to helping DADI develop this system by supporting their growing core infrastructure requirements.”
Matt Seaton, Senior Manager at Netwise Hosting

The DADI crowdsale took place this month (DADI token ICO), the results of which will be used to progress their projected roadmap, which is already ahead of schedule.

 

More information on DADI

For further information on DADI, please visit: https://dadi.cloud.

We’re finalists at the DCS Awards 2016!

We are very pleased to announce that we have been shortlisted as finalists in the highly coveted ‘Data Centre Hosting/Co-location Supplier of the Year’ category at this years DCS Awards.

We stand alongside eight fellow finalists in this hotly contested category, all of whom are highly respected in the data centre and colocation field.

Voting is now open to the public until the 22nd April. It would be hugely appreciated if our loyal readers could vote for us here!

Wish us luck!

Netwise Hosting commended at London Business Awards 2014

As a welcome break to the on-going build works at the new Netwise Hosting London Central data centre facility, the organisations management team attended this year’s London Business Awards gala dinner in the City.

Prospects-LB-Awards-Main-logo

The celebration was held at The Brewery in Moorgate, one of London’s most prestigious event spaces, and attended by over 100 of London’s finest businesses. Attendees enjoyed a fantastic 3 course dinner, with proceedings hosted by Magic FM’s Neil Fox.

Netwise Hosting put forward its Managing Director, Matthew Butt, for the highly competitive ‘Entrepreneur of the Year’ category. It is with great pride that Netwise Hosting announced today that Matthew was commended at this year’s awards, beating 18 fellow successful entrepreneurs to the coveted title.

This is fantastic recognition for his hard work and dedication to the business, and also serves as an excellent commendation for the entire team at Netwise, who keep the business growing at such an impressive rate.

Matthew gave comment on his commendation.

“It is with enormous pride that I am able to accept this commendation on behalf of Netwise Hosting. It is fantastic to have the hard work of both myself and my team rewarded, so I thank the judges at the London Business Awards for recognising the efforts that have gone into building the business into the on-going success that it is today.”

The Netwise Hosting team is now reaching completion of the build project for its brand new privately owned and operated data centre in Bermondsey, an 11,000 sq ft state-of-the-art facility which will begin serving London’s technology community this year.