Networking with the Community

As with most industries today, the hosting sector has a vibrant online community of consumers and providers, all able to contact each other over the web on a very personal level. These communities drive demand for particular products and services, as well as being the primary force in the review and testing of solutions offered by various companys in the sector.

You will find these communities across almost all areas of business and leisure. The internet has allowed people to come together and better the products and services they require through direct interaction with the market. In order to stay on top of this community phenomenon, it is essential that you engage with your target community and offer them something fresh and exciting to muscle your way into their good books.

There are many solutions available, with the social networking scene at its highest ever point in recent years. Sites like Twitter, Facebook, MySpace and other alternatives like Squidoo all allow businesses to connect with a wide range of communities online, ensuring a solid social presence. Other options include more personal privately managed solutions such as forums, blogs and news feeds. These help to secure a loyal community willing to visit and ingage with your online content, which drives brand notoriety and popularity.

Netwise Hosting employ a number of community-based tactics in ensuring the community are aware of who we are and what we offer, as well as allowing the community to engage directly with us.

To connect with all of our latest community ventures, visit our website and get involved with everything we have to offer.

Making Directories Work for You

On the web today, there are tens of thousands of business directories, allowing any type of organisation to register for a free or paid listing. This is perfect for getting links to your business out on the net, with minimal effort. Being listed in many different directories ensures your companys name, contact information and website are floating on the world wide web in as many locations as possible. But is this really going to work for you? Will this pull in greater revenues and ensure more impressive profits? It is highly unlikely. Whilst some would consider this a form of e-marketing, it is more a simple blanketing exercise through which your information is seen by few people – even fewer within your target market.

So how can directories actively work towards forming a solid foundation for an online marketing campaign?

For starters, free directory listings will only get you so far. Whilst its good to be listed in all the major commercial directories for your area/country (i.e. Yell.com for the UK etc), it makes more sense to focus on industry-specific directories. Pick as many as you can for free listings, ensuring all information is short and detailed enough to attract clicks. The main problem with free listings is the fact that they tend to get filed in long behind paid listings, and receive no further notice through being featured or highlighted. This essentially means that free listings should only be used to supplement a primary directory/set of directories that you employ as proper marketing tools, through full paid listings. Free listings only really exist to serve the off chance that customers will stumble upon your listing without real care being taken to search specifically for what it is that they want.

Paid listings are the key to making directories work for you as traffic-driving marketing tools. Pick your primary directory/directories carefully. They should be industry specific, ensuring the money spent here is not wasted on traffic not interested in your product/service. Paid listings will allow your business to be seen by far more people than an equivalent free listing, as it will often be featured and can contain far more detail. Securing a solid relationship between you and your directory representative can also help to earn free incentives to stay with them, such as free homepage exposure and advertising space.

Netwise Hosting have been in a long relationship with Serchen, the worlds largest hosting and web services directory organisation. They run a number of industry specific directories which significantly boost traffic and revenue for those service providers who choose to employ their services. Our relationship with our representative has ensured our ability to gain key advertising space and homepage exposure with interviews and awards.

Take time in developing a directory strategy, and do not think your work is done when your business is named in every free directory on the net. You get out what you put in, and unless you are operating in an industry which is highly driven by customers finding you directly, paid directory listings are the only guaranteed way to ensure directories actively work for you; instead of you working for them.

Resellers in Business

Resellers are nothing new – particularly in the hosting industry. Many sectors of business run schemes whereby goods are sold by proxy through a third party, with branding, pricing and other variables passed onto the reseller. The manufacturing industry uses an OEM (Original Equipment Manufacturer) system, in which products are outsourced to third parties and rebranded for resale.

The hosting market is not far different in its approach to reselling products; and of course with the business being fully deployed online, the reseller flexibility makes potential profitability very attractive.

Resellers can take some of the leg-work away from the hosting provider, by passing marketing, account management and revenue onto a third party. This essentially means that a reseller in the hosting industry can run a successful business using products hosted with the original provider. This means that the reseller can take on the responsibility of securing customers without worrying about the management of server technologies – whilst the provider can concentrate on running industry-beating technology without having to spend excess time on marketing and other related subactivities.

Netwise Hosting currently have a number of active international reseller contracts. These have proven to be highly successful, with both parties very happy with the significant returns seen since the beginning of each relationship. These relationships develop and expand over time, ensuring business growth is organic and steady into the future.

If you are at all interested in becoming a reseller with Netwise Hosting, feel free to contact us. Visit the website for relevant contact information.

Live Support Implementation

Within the next few days here at Netwise Hosting we will be rolling out our new Live Support feature on the website. This will aid in contacting customers on a more direct level, and break down some of the interpersonal barriers that can potentially exist in the online marketplace.

Live support systems have been used in the industry for a number of years now, and although very popular, we never really saw the need to implement a system of our own. Recently however, with the advent of advanced traffic statistics and online user tracking, it has become apparent that operating a live support application can dramatically improve conversion rates. Some industries are able to report 100% conversion rates when in direct contact with clients live over the web.

This is of course a highly attractive prospect, and the team here at Netwise Hosting are very much looking forward to implementing this new system, and to building newer more personal relationships with our site visitors.

Off-Site Backups – Important Or Not?

Whenever I speak with business owners (whether medium-sized local firms or large national corporations) I ask them if they employ any data backup solutions. Their automatic response is always ‘yes’. They are telling the truth. They do backup their system. They often have a perfectly adequate hard drive, hard drive array or even a tape drive storage unit. Fine in most situations of course.

I then ask what they plan on doing when they lose all of their sensitive business and customer data in an office fire, in the middle of the night. Or a severe flood. Or even in an office raid by thieves for information gathering or simply for the value of the equipment. It is about now that they realise their current system only secures them against a local system failure. Let’s face it, system failures are not nearly as common as they used to be – and even in the event of such a failure, recovering data is not too difficult regardless of how robust the local backup solution in place may be.

So the true answer to my question, in most cases, should be ‘no’. A solution should be in place to prevent problems. A real solution should prevent all possible problems.

So off-site backups. What are they, and are they really that important?

Well I think the question of importance can be answered almost immediately. Yes they are, very important in fact. As a business, keeping your customers happy ranks highly in the upper echelon of factors central to ultimate success. Is it likely that customers will be happy hearing that your business, in the event of an office fire or such event, will lose all of your information; and be entirely unable to recover it? I’m guessing not. This will cause inconvenience for both the customer and the business. Not what you want on top of dealing with a major crisis like those mentioned.

Peace of mind is also important in running a smooth business. Knowing your data is safe off-site, regardless of local issues, is essential in your ability to relax as a business owner. Being safe in the knowledge that your back is covered should the unlikely happen is very reassuring.

And what are off-site backups? Well, I’m sure you are able to gather what they are from the name, or by deciphering the meaning through the above passages. In a nutshell, off-site backups are identical to backups – except of course that they are not stored locally. And if you don’t know what backups are, they are simply copies of all system data that allow the system to be recovered back to its last healthy state in the event of an emergency.

Now back in the infancy of IT in the workplace, off-site backups used to require a man in a van driving to your office and picking up your tape drives to be stored in a large warehouse somewhere. Handy, but expensive, and not entirely effective. Pick-up intervals varied, meaning the last backup could be weeks or even months old. Not massively helpful then. But it worked, and when you don’t know any better, you can complain.

Then the internet got fast. Not overnight, no, but it did. This revolutionized the backing up of data. Well, it revolutionized almost everything on Earth, but that’s for another lifetime of writing. Backups could suddenly be completed remotely, with highly compressed packets of data sent over the net to the designated off-site backup site. This could happen at the end of every day, or even every hour if it is felt absolutely necessary. This data can then be recovered remotely should it be required. Simple.

Yes, backing up your critical business data is very important. All businesses should practice this technique, and with so many hosting firms offering cheap, scalable solutions to this problem, there is no excuse. Secure your business data today, before it’s too late.