Resellers in Business

Resellers are nothing new – particularly in the hosting industry. Many sectors of business run schemes whereby goods are sold by proxy through a third party, with branding, pricing and other variables passed onto the reseller. The manufacturing industry uses an OEM (Original Equipment Manufacturer) system, in which products are outsourced to third parties and rebranded for resale.

The hosting market is not far different in its approach to reselling products; and of course with the business being fully deployed online, the reseller flexibility makes potential profitability very attractive.

Resellers can take some of the leg-work away from the hosting provider, by passing marketing, account management and revenue onto a third party. This essentially means that a reseller in the hosting industry can run a successful business using products hosted with the original provider. This means that the reseller can take on the responsibility of securing customers without worrying about the management of server technologies – whilst the provider can concentrate on running industry-beating technology without having to spend excess time on marketing and other related subactivities.

Netwise Hosting currently have a number of active international reseller contracts. These have proven to be highly successful, with both parties very happy with the significant returns seen since the beginning of each relationship. These relationships develop and expand over time, ensuring business growth is organic and steady into the future.

If you are at all interested in becoming a reseller with Netwise Hosting, feel free to contact us. Visit the website for relevant contact information.

Live Support Implementation

Within the next few days here at Netwise Hosting we will be rolling out our new Live Support feature on the website. This will aid in contacting customers on a more direct level, and break down some of the interpersonal barriers that can potentially exist in the online marketplace.

Live support systems have been used in the industry for a number of years now, and although very popular, we never really saw the need to implement a system of our own. Recently however, with the advent of advanced traffic statistics and online user tracking, it has become apparent that operating a live support application can dramatically improve conversion rates. Some industries are able to report 100% conversion rates when in direct contact with clients live over the web.

This is of course a highly attractive prospect, and the team here at Netwise Hosting are very much looking forward to implementing this new system, and to building newer more personal relationships with our site visitors.

Off-Site Backups – Important Or Not?

Whenever I speak with business owners (whether medium-sized local firms or large national corporations) I ask them if they employ any data backup solutions. Their automatic response is always ‘yes’. They are telling the truth. They do backup their system. They often have a perfectly adequate hard drive, hard drive array or even a tape drive storage unit. Fine in most situations of course.

I then ask what they plan on doing when they lose all of their sensitive business and customer data in an office fire, in the middle of the night. Or a severe flood. Or even in an office raid by thieves for information gathering or simply for the value of the equipment. It is about now that they realise their current system only secures them against a local system failure. Let’s face it, system failures are not nearly as common as they used to be – and even in the event of such a failure, recovering data is not too difficult regardless of how robust the local backup solution in place may be.

So the true answer to my question, in most cases, should be ‘no’. A solution should be in place to prevent problems. A real solution should prevent all possible problems.

So off-site backups. What are they, and are they really that important?

Well I think the question of importance can be answered almost immediately. Yes they are, very important in fact. As a business, keeping your customers happy ranks highly in the upper echelon of factors central to ultimate success. Is it likely that customers will be happy hearing that your business, in the event of an office fire or such event, will lose all of your information; and be entirely unable to recover it? I’m guessing not. This will cause inconvenience for both the customer and the business. Not what you want on top of dealing with a major crisis like those mentioned.

Peace of mind is also important in running a smooth business. Knowing your data is safe off-site, regardless of local issues, is essential in your ability to relax as a business owner. Being safe in the knowledge that your back is covered should the unlikely happen is very reassuring.

And what are off-site backups? Well, I’m sure you are able to gather what they are from the name, or by deciphering the meaning through the above passages. In a nutshell, off-site backups are identical to backups – except of course that they are not stored locally. And if you don’t know what backups are, they are simply copies of all system data that allow the system to be recovered back to its last healthy state in the event of an emergency.

Now back in the infancy of IT in the workplace, off-site backups used to require a man in a van driving to your office and picking up your tape drives to be stored in a large warehouse somewhere. Handy, but expensive, and not entirely effective. Pick-up intervals varied, meaning the last backup could be weeks or even months old. Not massively helpful then. But it worked, and when you don’t know any better, you can complain.

Then the internet got fast. Not overnight, no, but it did. This revolutionized the backing up of data. Well, it revolutionized almost everything on Earth, but that’s for another lifetime of writing. Backups could suddenly be completed remotely, with highly compressed packets of data sent over the net to the designated off-site backup site. This could happen at the end of every day, or even every hour if it is felt absolutely necessary. This data can then be recovered remotely should it be required. Simple.

Yes, backing up your critical business data is very important. All businesses should practice this technique, and with so many hosting firms offering cheap, scalable solutions to this problem, there is no excuse. Secure your business data today, before it’s too late.

The Young Entrepreneurs Dream – Finally a Reality

Can the youth of the UK help drag the economy out of freefall?

The hosting market is a tough nut to crack, regardless of age and experience. With many of the UK’s current hosting provider’s already large multi-million pound organisations, Matthew had a daunting task ahead of him in ensuring new business proposition was to become a success. Remaining undeterred by the state of the current market, the young entrepreneur forced his way into the industry by setting a new benchmark for low pricing strategies. His unique and fresh outlook on the handling of dedicated servers and the interpersonal relationships between supplier and customer have pushed his company into the lime-light, with awards already received from large independent hosting directories.
Based on the outskirts of London, Mr Butt’s operations are impressive to say the least. Visiting his large facility in South London proved a sobering experience, considering the incredible success this young man has achieved in such a short space of time. It is very easy to forget just how young Matthew is. Immediate from the second you set foot inside the perimeter wall is just how secure the large building is. Having reviewed a number of hosting company’s in the past, the importance of security with regards to customer satisfaction is always of pressing concern. Matthew has addressed this issue with every aspect of a secure facility covered in full. CCTV, card access and keypads come as standard, along with the conventional lock and key. Stepping inside any data centre is an exciting experience for most, and the secure server rooms inside the main building did not disappoint. The humming servers are only audible once the main doors are open, and the chilling breeze from the cooling system is immediately felt on entering the rooms. The corridor of servers stretches on and on, with the flashing lights of traffic passing through the system, a hypnotic sight.
Whilst the technology is impressive in its own right, it is the scale of the business operations as a whole that take the lead in terms of overall impact. Offering well over 200 unique dedicated server packages from launch is no small feat, yet the team at Netwise Hosting have managed to bring this vast product line to the front-line of the industry without breaking a sweat. With reseller deals in China and the USA now on the table, expansion seems set to explode in the closing months of 2009.
But it hasn’t been easy for Matthew. The idea behind Netwise Hosting and indeed the Netwise Group as a collective was but a dream just a small time ago. It is the hard work of Matthew and other related staff that has lead to the success of the business, and the continuous efforts of all members of the group that ensures the company remains a solid contender in this cut-throat market. Being able to sit down and speak with some of the team proved invaluable in gaining an understanding of how the business is run, and what plans are in motion for the future.

Matthew seemed happy to discuss the impact his age has had on the business.

“Being so young does often become a barrier when dealing with people in business, but so far I haven’t encountered any problems. Some people are surprised to discover that I am 19 [years old], but many just accept it and get on with business.

“I would certainly hope my age is not a reason for customers to go elsewhere. We offer a robust and secure network in excess of many of our closest competitors, and strive to be the best in every aspect of our industry.”

Matt Seaton, a systems administrator and close-tied associate/assistant to Matthew, described the efforts of the young business magnet as “very impressive, and I am very proud to have been a part of the conceptualisation and launch of the business.”

“I know how difficult it can be to break into the world of business, and I hope Matthew [Butt] can be considered a role model to our generation and generations to follow.

“I also think it is a kick in the rear for many larger businesses run by older professionals. Seeing the rise of Netwise Hosting must come as a shock to many of the market leaders. I do honestly think they have reason to be concerned!”
Stephen Raferty, an IT professional closely linked with Netwise Hosting, holds the business in high regard, having worked with many other professionals in the same industry.

“It’s hard to manage large numbers of servers and deal with many customers at one time. I take my hat off to Matt[hew], he knows what he is doing and this is a prime example of what a young person can achieve in the UK when they put their mind to it.

“I enjoy working with the Matthew and his team. Although very young, they are incredibly professional, and work harder than most. I would love to see more young entrepreneurs emerge in the next few years. It does seem that the likes of Alan Sugar and Richard Branson will be very hard to replace within the current generation, but this is a flicker of hope.”

Matthew has expressed his desire to motivate his generation into being more proactive, describing the younger generations as “the key to ending the credit-crisis for good”. Activating the minds and desires of the next generation is of key importance today, and his business achievements stand as impressive examples of how effective a simple idea can be when executed with passion and drive.

What is a Dedicated Server, and why do I need one?

Whenever you use the internet, you are connecting to a vast global network. This network spreads across the entire planet, crossing continents, countries and cities. Even reading this information requires digital data to be sent and received across this international network (internet).

However, it is not simply a case of stringing wires across countries from A to B. Sending an email, for example, to a friend in Asia (from your location), would not simply mean that the information travels directly from your system to theirs without interruption on a single cable. This is because the enormous network of cabling only makes up the backbone of the internet. These are the motorways of the online world, where data travels at the speed of light between many points of interconnection. But what are these points?

The points are known as servers. The internet itself is comprised of millions of these so called servers, which do exactly as one would expect – serve. They serve the internet’s billions of users by storing, handling and directing data around the world, so it can be received by people anywhere on Earth. Servers are essentially very powerful purpose-built computers that operate the information superhighway, known as the internet. Each server is able to share and communicate information between other servers, which is what ensures information is free to flow across the World Wide Web.

Your interaction with servers often goes unnoticed. But did you realise that by connecting to this website, you are in direct contact with our web server? It’s true. Typing our web address into your web browser has directed you straight to the server containing our website data, which your system has downloaded and interpreted as what you now see on-screen. Our server is just one of many millions, much the same, that all provide online users with content and services. Even being online and able to use any online service (web browsing, email etc) in the first place requires your Internet Service Provider (such as BT, Virgin, Telewest etc) to allow the passing of information from your system through its large domain servers and onto the web.

You may be aware of businesses operating on the web known as hosting providers. The most common hosting provider is the web host. They allow you to sign up and pay for space on one of their large, very powerful servers, for the purpose of placing your own website online. This means your website will be visible to everyone in the world with an internet connection, provided they point their web browser at the correct web address for your site. However, this means you only rent part of the server, and potentially share the space with thousands of other users. It also restricts its usage to website hosting only, and does not allow for expansion into other areas such as email and application sharing.

One alternative to this is to buy your own server, and host your own web services (websites, but also allowing for application sharing, off-site backups and emails etc) either from home or from your workplace. However it is very important to consider the very high initial costs of purchasing a powerful server, and the running costs in its high power consumption and the need for a very expensive business grade internet connection. It is also difficult to set up and time consuming to manage and maintain. For these reasons it is often seen as unreasonable and ineffective in terms of cost to operate your own server.

Collocation is another option, which entails placing your own purchased server into a hosting provider’s data centre, which will mean internet and power come as part of the package. However, once again purchase costs are high and rental of space in a data centre can be very expensive, with restrictions often placed on power usage and internet bandwidth consumption. This is only recommended for larger businesses with projects requiring their own servers, with the need for massive power and internet usage.

Taking all of these points into consideration, the best option in most cases is a dedicated server solution. This is the rental of a full server in a data centre, with access to it given over the internet. You do not purchase the server, and you never own it in full, meaning maintenance and other associated pressures linked with owning a server are passed onto the hosting provider. However dedicated server solutions do mean that you have 100% full access and usage of the server, and share it with no other users. This means you are able to employ the full range of web features you would expect from owning your own server, without the hassle of looking after the machine and funding all related costs. Owning a dedicated server means you are able to host a number of websites, operate your own emails with your own email addresses, backup critical business data, share files and folders and even run applications such as Microsoft Office live over the web to all necessary computers in your home/business. Many more possibilities are also available, with the technology surrounding this area being updated frequently.

At the end of a dedicated server contract, all you have to do is ensure you have all the data off the server that you need, and terminate your account. Simple, with no hassle, as you have no further tasks (such as selling the server or upgrading the server) to worry about.